The “Meester Mario” Variety Show is a fun and interactive bi-lingual (English/Spanish) multi-faceted show replete with limitless product placement opportunities that integrates the proven audience appeal of Spanish-language television into a prime time show. It will include dancing and musical performances by established and aspiring artists as well as games, comedy skits, athletic and beauty contests, interviews, and especially show-casing ordinary people doing extraordinary things.
The studio audience is encouraged to join in the excitement as “Meester Mario” leads them through dance segments, fashion shows, physical and mental challenges, and comic competitions. The show fuses the benevolence of Oprah with the realism of Ellen and the excitement of The Price is Right, along with the “sabor” of Sabado Gigante and the star-making appeal of American Idol.
The success of variety shows in the Latino market has been proven by Don Francisco’s “Sabado Gigante” which has been on Spanish language television for 45 years and is in the Guinness Book of World Records as the longest running show on television. On network television, the “Ed Sullivan Show” and the “Carol Burnett Show” have both demonstrated the appeal of unique variety shows in the hands of skillful entertainment personalities.
The “Meester Mario” Variety Show’s host, Mario Calderon, is , indeed, already a skillful entertainment personality who has been emceeing, motivating, and dazzling audiences on stage, television, radio, and in print of more than ten years. He has also been cast as the principal Latino male in American print advertising and on television commercials for such companies as Ford Motors, Verizon, Reebok, Pepsi Cola, Toy R Us, All State Insurance, and Toyota among others. He is also the model for the animated character in the internationally popular Video Game, “Just Cause.” There is no doubt that Mario is poised to become the next Don Francisco or Ed Sullivan on network television.